The 6 Best Infographic Tools for Non-Designers Allie Wolff Like that percussive pink bunny we all remember from a particular battery commercial, infographics have been going strong for a long time. Take this fact, for starters: the term “infographic” gets searched online over 60,000 times per month. Eye-tracking studies have shown that people spend more time looking at meaningful, information-driven visuals (hello, infographics) than simply those that look pretty. It’s a no-brainer that infographics are good for your marketing. They communicate complex ideas faster than plain text, and they’re far more shareable on social media. You can use them as standalone assets, or as part of a larger article or guide in your content marketing campaign. But then there’s the hitch: you’re not a designer. And if your budget is limited or you’re a solopreneur, the task of putting together a compelling, branded infographic may seem way beyond your comfort zone. Fortunately, you don’t have to know the difference between CMYK and RGB to create a fantastic infographic – you only need the right tool. Here are our top six picks for infographic creation in 2018. #1: Piktochart Piktochart is a multifaceted design tool that specializes in infographics, presentations, and printable content. There are several free infographic templates to work with, and hundreds more available on the paid plan. Pricing: Free, with paid plans starting at $12.50/month. What we like: We love Piktochart’s variety of infographic templates and its user-friendly interface. It almost makes design completely stress-free! #2: Canva Canva has taken the content creation world by storm with its thousands of free templates, graphics, photos, and illustrations. Start your infographic from one of the massive number of templates it offers, or drag and drop design elements onto a design with custom dimensions. Pricing: Free, with paid plans starting at $12.95/month. What we like: We like the variety of templates, as well as the super-helpful design education content Canva provides. #3: Venngage Venngage has a variety of infographic templates that are categorized by type — from informational, comparison, and list to tutorial, nonprofit, and timeline. Once you’ve found one you like, you can then preview the template or start customizing it right away. Pricing: Free, with paid plans starting at $19/month. What we like: When you first sign up, Venngage walks you through a series of prompts that help you hone in on a design style that’s best for your organization, navigate the interface, and choose design elements. This is great for non-designers who don’t have a clue where to start. #4: Visme Visme, in addition to providing tools for other design assets, has a powerful infographic design interface. It makes infographic design fantastically easy by offering pre-made blocks or sections that you can snap into place (text blocks, statistic blocks, text and graphics together, etc.). Pricing: Free, with paid plans starting at $12/month. What we like: Visme goes a step beyond offering just infographic templates — it also takes a lot of the headache out of design work with its pre-made, stylized blocks that you can drag-and-drop into your infographic. #5: Snappa Snappa offers several infographic templates to start with on their free plan, and has interface elements that closely resemble more complex design programs. This app is perfect for non-designers who have had a little experience with programs like Illustrator or Photoshop, and who want more options for customization in their designs. It also starts with a video tutorial, so for those visual and auditory learners out there, this may be the more helpful choice Pricing: Free, with paid plans starting at $10/month. What we like: We like the options for customization available with Snappa, and it’s less expensive than comparable online design tools. #6: Infogram Infogram has multiple modern infographic templates to choose from, with the ability to sort templates by color. Once you’ve chosen a template, you can add different elements ranging from standards like text and photos to more complex ones like video and audio. Pricing: Free, with plans starting at $19/month. What we like: Though the interface is a little more open-ended that some of the others, this tool integrates with several third-party programs like Dropbox, Google Drive, and Google Analytics. 64 Small Business Tools See the Infographic