Product tours aren’t for everyone. No, you see, they’re for your ideal buyer — the customer you’ve identified through your marketing data is most likely to convert and make a purchase. A great product tour will keep your sales team in productive conversations with quality prospects that are more likely to convert, shorten the sales cycle by providing relevant information upfront, and increase conversions through a main call to action.

Focus your energy on building a compelling product tour rather than wasting resources funneling the wrong folks through the marketing and sales pipeline. It begins with a relevant and engaging demonstration of how your product benefits users.

Read Jonathan’s full article on Smart Insights.