Studies show that if your business has a well-defined sales process, you’ll see higher revenue growth than those that don’t. One study by Vantage Point Performance and the Sales Management Association showed “an 18% difference in revenue growth between companies that defined a formal sales process and companies that didn’t.”

As a blueprint for the different stages in the sales process, your sales pipeline lays out the steps to convert leads into customers. This visual snapshot of your sales process helps you keep track of every single deal as it moves through each stage. Clearly, a sales pipeline is a crucial tool for your sales force that can make a critical difference in your bottom line.

Read Jonathan’s full post on the Tsheets Blog.