Best of Small Business – Week of September 23

 All About Email Marketing

Here at Hatchbuck, we believe in the power of email marketing!  A study by ExactTarget found that around 77% of consumers prefer to receive emails over other methods of communicating. We’ve compiled some of our favorite articles this week to help you make sure your email marketing is the best that it can be!

• Write Emails That Get The Results You Want – Within this informative LinkedIn Article, Bruce Kasanoff elaborates on how to stop using email the wrong way, and start using the email the right way! –  http://www.linkedin.com/today/post/article/20130922211225-36792-write-emails-that-get-the-results-you-want? trk=todhome-art-list-large_0

• Why Your Email Marketing Should Focus on Mobile First – A recently published Forbes article that talks about the importance of considering how your emails appear on a mobile device before a desktop computer. –http://www.forbes.com/sites/stevecooper/2013/09/20/why-your-e-mail-marketing-campaign-should-focus-on-mobile-first/

• 7 Ideas For Better Ecommerce Marketing Emails –According to this article by Practical E-commerce, 44% of promo mail recipients made at least one purchase based on receiving an email marketing message. This article suggests how to optimize your Ecommerce emails for the highest return. –  http://www.practicalecommerce.com/articles/59077-7-Ideas-for-Better-Ecommerce-Marketing-Emails