Email is one of the most effective ways to market and grow your small business. But reaching prospects and customers and getting them to take action in their inbox can be a bit of a challenge if you’re not using email in the right way.
Here are 3.5 simple tips to boost your click-through rates from your email marketing efforts:
1. Make it Transparent
It all starts with getting your emails opened and that means starting with your subject line. First, make sure you are sending your emails from a live person, for example: bob.smith@yourcompany.com not the proverbial info@yourcompany.com email address.
Next, your subject line has a huge impact on your click-through rate. There are thousands of opinions on “How To” get your Subject Line Opened, but think for a minute: What’s the goal of your email? If it’s only to get it opened, then go with the “Someone is hiding in your closet” subject line and drive a 90% open rate. (JK) Rather, the goal of your email marketing efforts should be to get your audience to click within your email, take action on your email and convert into leads and customers. The key is making sure your subject line is transparent with the content and offer of your email. This will help to bolster your click though rates and drive better results.
2. Make it Personal
Did you know that 53% of buyers stop engaging if they receive irrelevant content? (Thanks Valeo Marketing) How many irrelevant emails do you get that you unsubscribe to or dump in the trash every day?
The key is to segment your list into smaller, specific groups based on their likes, dislikes and content preferences and send them specific content that they will appreciate receiving. Make sure that you aren’t cluttering your customers’ inbox’s with stuff they don’t read, all while directing them back to your website to take action. Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Source: Aberdeen Group). Heres a tip, Try a text-based, personal email to your audience with relevant content. Give your HTML Newsletter a breather and see if you don’t see a pickup in your conversion rates.
3. Make it Timely
Every year I give flowers to my mom for Mother’s Day, but you know what baffles me? My flower shop doesn’t send me emails reminding me about it or offering a discount or recommend a bouquet. Know why? Because they aren’t harnessing the full power of email. I get the occasional newsletter from them but what if they sent me timely emails, event based, just when I had the need for flowers? You think I would engage with their email and take action? You Betcha! If you aren’t using the tools in your email software [Like Hatchbuck] to send event based campaigns, you’re missing out. It is an easy way to skyrocket your CTR with timely, relevant emails to your audience.
3.5 Make it Actionable
Remove the clutter from the copy of your email and clearly explain what you want them to do. Keep your call to action clear and concise. Tell them what they need to do as a next step. Don’t try to be sneaky about it. If you are offering a video of your product, say so. If it is a blog article, tell them what they are clicking on. No one wants to click on anything that they don’t feel comfortable with or TRUST. For example if you are offering a free trial, try “Free Trial”, short and to the point. Not: “Click here to try our software.”
By putting these Easy tips into practice you’ll see a bump in your conversions and more customers coming through the door!
To learn how Hatchbuck can boost your click through rates and put your sales & marketing on autopilot view our software here:
