You’ve been slogging through your blog posts, trudging through your advertising analytics, and basically running social media on autopilot. In other words, you’ve lost your marketing spark — and you’re not sure what to do next.
Lustless marketing certainly shows. Your prospects will be able to tell in an instant if your latest LinkedIn post was no more than a hasty “check” on your to-do list. But if you’re not passionate about your marketing, how can you expect customers to be passionate about your brand?
Here are some of the best marketing quotes on social media, content marketing, and more to help breathe life back into your stale marketing strategies. Read them aloud, share them with your colleagues, or plaster them up on your office wall to reignite your marketing spark.
Quotes On Social Media Marketing
“People read, share, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.”
– Malorie Lucich, Lead PR at Pinterest
“Pushing a company agenda on social media is like throwing water balloons at a porcupine.”
– Erik Qualman, Speaker and best-selling author
“Transparency may be the most disruptive and far-reaching innovation to come out of social media.”
– Paul Gillin, Author of The New Influencers
“The number of people publishing content on social networks is growing at a staggering rate. Standing out means not trying to be all things to all people. Stand for something specific and focus on going deep on that topic with your messaging, engagement, connections and content.”
– Lee Odden, CEO of TopRank Marketing
“Too often, feeling intimidated becomes our excuse not to be awesome.”
– Scott Stratten, Owner of UnMarketing Inc
“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.”
– Lori Taylor, Founder of Rev Media Marketing
“Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.”
– Laura Fitton, Inbound Marketing Evangelist at HubSpot
“You can never go wrong by investing in communities and the human beings within them.”
– Pam Moore, CEO & Founder of Marketing Nutz
“If you get bored with social media, it’s because you are trying to get more value than you create.”
“When you lose followers because of where you stand – you strengthen you tribe.”
– Glen Gilmore, Author, speaker, consultant
Quotes On Content Marketing
“Content is anything that adds value to the reader’s life.”
– Avinash Kaushik, Digital Marketing Evangelist
“Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.”
– Joe Chernov, CMO at InsightSquared
“Make your marketing so useful people would pay you for it.”
– Jay Baer, Founder of Convince & Convert
“People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.”
– Don Crowther, Social media marketing expert
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”
– David Meerman Scott, Keynote Speaker
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.”
– Jay Baer, Founder of Convince & Convert
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
– David Ogilvy, Founder of Ogilvy & Mather
Quotes On Advertising
“Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.”
– Chris Brogan, CEO of Owner Media Group
“We need to stop interrupting what people are interested in and be what people are interested in.”
– Craig Davis, Marketer
“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.”
– Beth Comstock, Vice Chair at GE
“Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms.”
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.”
– Erik Qualman, Speaker and best-selling author
“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way.”
– Mike Moran, Speaker and marketer
“Finding new ways, more clever ways to interrupt people doesn’t work.”
– Seth Godin, Entrepreneur, author, speaker
Inspirational Marketing Quotes
“Most of us have experienced wow moments. We just haven’t taken time to think deeply about them.”
– Michael Hyatt, Author and entrepreneur
“Your value doesn’t decrease based on someone’s inability to see your worth.”
– Ted Rubin, CMO, strategist, keynote speaker
“If you are an artist, learn science. If you are a scientist, cultivate art.”
– Karin Timpone, Global Marketing Officer at Marriot
“You can have everything you want in life if you will help enough people get what they want.”
– Zig Ziglar, Speaker
“Google only loves you when everyone else loves you first.”
– Wendy Piersall, Entrepreneur and speaker
“The man who stops advertising to save money is like the man who stops the clock to save time.”
– Thomas Jefferson
“Money follows passion — not the other way around.”
– David Siteman Garland, Online marketer
“I make a conscious effort to keep things in perspective when I get burned out. It is easy to get stuck in the daily grind, but if you think about all the distance you have covered, and what lies ahead, it is much easier to feel motivated and optimistic.”
– Alex Litoff, Director of Client Services at Event Farm
“There is no royal, flower-strewn path to success. And if there is, I have not found it. For if I have accomplished anything in life, it is because I have been willing to work hard.”
– Madam C.J. Walker, Entrepreneur and philanthropist