Many people don’t fully understand just why account-based marketing is so valuable. In reality, it’s a great strategy for engaging with the right customers at the right time – and that’s something any business can benefit from.

In our digital landscape, awareness isn’t enough when it comes to marketing. Today’s brands must continuously engage their target customers, and traditional mediums just don’t deliver on that the way customers are expecting. A lack of engagement among customers often arises because marketers focus too much on price, product and promotion – three of the four P’s of marketing. In reality, marketers should really be devoting their attention to an entirely different P – people.

Read Jonathan’s full article on Business.com.