Content creation is important for any business in the digital space. When so many brands are fighting for online real estate, with the intention of ranking highest for their most important search terms, the way they go about creating that content matters greatly. It’s a process that takes time. Luckily, the digital landscape is continuing to grow, making room for tools and software that can turn a detailed and lengthy process, like content creation, into one that is much simpler (and results-driven).
Marketers can use AI tools to optimize the content generation process, from brainstorming ideas and content planning to content creation, publishing, and distribution. AI helps reduce the amount of time spent on the entire content creation process, as well as improve the quality of content generated.
Let’s take a look at the various areas AI assists with content creation, as well as some AI tools you should consider using.
How AI Enables Content Generation
1. Copywriting
AI copywriting tools help generate different types of content using provided information and other required data. These can range from social media captions to product descriptions.
Content writers and copywriters spend the bulk of their time researching, developing outlines, and eventually crafting copy. With an AI copywriting tool, the amount of time spent on the process is drastically cut. The tool provides content writers and copywriters with paragraphs they can build on and refine to achieve accurate and compelling copy.
Examples of such tools today include:
It’s still important that someone on your team reviews the content and edits it for flow. Having your brand voice present will ensure that while the bulk of your content is created by AI, it won’t read like it is.
2. Grammar
When it comes to content generation, grasping correct grammar is an important skill in delivering clear, clean copy. It’s also crucial if you want your brand to appear polished to your audience.
Traditionally, people resort to dictionaries, spend extensive time reading style books, or hire an editor to go through their work with a fine-tooth comb.
AI grammar checkers take away this extensive time and effort by using machine learning to spot basic grammatical errors in written pieces. Nowadays, AI grammar checkers can also use the context of your writings to determine if certain words are overused, used incorrectly, or misspelled, if there are any run-on sentences or improper sentence formations, as well as suggest synonyms that better fit the context.
Examples are:
While AI grammar checkers could help to cut your editing time in half, they may not be able to completely replace human editors. Grammar checkers cannot carry out contextual edits and developmental edits, especially for highly specialized industries and topics.
3. SEO
A successful SEO strategy helps you rank higher in search engines, ultimately getting your brand in front of your audience online and improving your credibility. It’s an important piece of your content marketing strategy as it helps get more visits to your website and presents you with more opportunities to convert site visitors to leads.
SEO is not a one-and-done campaign. To get the most from it, you’ll need to put in a lot of time and effort and make sure that your approach is consistent. It can take months to see results, and it sometimes take a bit of trial and error to determine what is working and what is not.
SEO tools analyze your website and other touchpoints for crucial areas that can be improved. They can help you get better results, taking away some of the time associated with the guesswork. Examples include:
With an SEO strategy, consistency is key. Make sure you do keyword research to identify the terms you want to rank for and then build enough content around those terms. Continuing to link to that content using the same keywords will ensure you climb the rankings.
4. Headlines
Blog post titles and article headlines can be a deciding factor when your subscribers are considering whether to spend time reading your content or not. For this reason, writers who spend much time coming up with valuable content may spend even more time brainstorming the right headlines for their pieces.
Headline generating tools can help cut some of the painstaking time spent on coming up with headlines by suggesting topics using context from the content and key terms. They also provide inspiration which can spur writers to come up with better and more exciting headlines.
Examples of headline generators are:
Some of these tools still require you to be creative. So think of what would inspire you to click on an article. Use exciting, action-based terms that bring to life what your article is about.
Today’s content creation landscape is exciting but also crowded and competitive. AI can streamline the content generation process from start to finish, making it less repetitive, less time-consuming, and more effective.