Because Hatchbuckers use our software to send e-mail marketing communications to their leads, we get a lot of questions about what is legal, right and acceptable. Others may not be aware that there are laws that guide the e-mail marketing space.

 

 

Here are the basic laws for e-mail marketing:

 

  • Don’t use false or misleading header information.
  • Don’t use deceptive subject lines. 
  • Identify the message as an ad. 
  • Tell recipients where you’re located.
  • Tell recipients how to opt out of receiving future email from you. 
  • Honor opt-out requests promptly. 
  • Monitor what others are doing on your behalf. 

Sounds easy enough right? If you are trying to manage your list manually, handling opt ins and opt outs can get messy. Using a software that can do this for you will minimize your chances of missing an opt out request.

Here is a full article on these points from the Bureau of Consumer protection that goes into these points more in depth:

http://www.business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business