It’s that time again, Hatchbuckers– Friday! If you need some reading for the weekend, here are our top small business articles for the week.
1. 37 Tips for Writing Emails that Get Opened, Read, and Clicked by Henneke Duistermaat
I work with small businesses who do email marketing every day. These tips are a fantastic outline that all email marketers should look towards when setting email marketing protocols. While I think 37 tips are a lot to read through, this is a great one to archive and look for when setting up your next email marketing campaign.
http://www.copyblogger.com/37-email-marketing-tips/
2. Sales Mistake: The Tempation of Hot Prospects by Jill Konrath
At Hatchbuck, we are huge advocates for nurturing your cold and warm leads and not spending all of your time on your hot prospects. Konrath shares a personal experience of when she got distracted by the gleam of a hot prospects and what she learned from that experience.
http://www.jillkonrath.com/sales-blog/bid/112292/Sales-Mistake-The-Temptation-of-Hot-Prospects
3. 5 Ways to Build a Better Team by Peter Economy
The team you employ and work with on a daily basis makes the greatest impact on your daily happiness as well as the success (or failure) of your business. These tips ensure you build a team that will deliver the results that you want.
http://www.inc.com/peter-economy/5-ways-build-better-team.html
4. 5 Reasons why No One Is Reading Your Email Newsletter by Sean D’ Souza
We see these mistakes on a daily basis with email newsletters! D’ Souza points out some typical mistakes that email marketers make with their newsletters. Avoid these to get your content read
http://www.copyblogger.com/email-newsletter-response/