Create Your Own eBook Lindsey Stroud Often times your Small Business will get a suggestion to create an eBook. Don’t feel alone if you’ve wandered what an eBook consists of – or how to start creating your own. What Are The Characteristics of an eBook? eBook Electronic Book Typically Not Used For Lead Capture (Do Not Require Information to Acquire) Short Interactive Visually Appealing (Graphics) Casual Designed for Skimming Bulleted Points Can Be Easily Distributed Often Landscape Design Create Your Own eBook: eBooks can be a great avenue for a Small Business to create and distribute valuable information to their audience.