No one wants to be just another face in the crowd, they want to be known. So put the heart back into your messaging. Track your contacts’ information, preferences, and pipeline status with CRM. Then, use that data to nurture them through email marketing tactics.
By marrying your CRM with email marketing, you can ditch the one-to-many blast and give your customers and prospects the warm fuzzies with one-to-one communication that they can actually relate to. In turn, they’ll show their love with higher engagement and increased sales.
Stats & Sources:
- Email marketers estimate 30% of email revenue derives from targeting to specific segments. – DMA “National Client Email Report” (2013)
- 61% of US and UK internet users want marketers to demonstrate knowledge of the types of offers they like in email marketing messages. -e-Dialog “Manifesto for E-mail Marketers: Consumer Demand Relevance” (2010)
- Relevant emails drive 18 times more revenue than broadcast emails. – Jupiter Research
- Triggered messages average 152% higher click-through rates than “business as usual” marketing messages. – EmailInstitute “3 Key Trends in Email Marketing & What to Do Now” (2013)
- Despite relatively low volumes, trigger email campaigns accounted for 21% of email revenue. Over 75% of email revenue is now generated by alternatives to generic one-size-fits-all campaigns. – DMA “National Client Email Report” (2013)
- Marketers who take advantage of automation—which includes everything from cart abandonment programs to birthday emails—have seen conversion rates as high as 50%. – eMarketer “Email Marketing Benchmarks: Key Data, Trends and Metrics” (2013)
- Organizations that nurture their leads experience a 45% increase in lead generation ROI over those organizations that do not. -MarketingSherpa “2012 Lead Generation Benchmark Report” (2012)
- 50% of leads are qualified but not yet ready to buy. – Gleanster Research
- Nurtured leads make 47% larger purchases than non-nurtured leads. – The Annuitas Group