I love when we find other articles that share our thoughts about e-mail marketing strategy! Here are some really great ones that I came across this week and wanted to share with our readers.
1. ‘The Surprising Secret to Getting Your Emails Read’ by Drake Baer at Fast Company:
At Systematic Revenue, we always tell our clients to put the most relevant information at the top of your e-mail. This article puts a very interesting spin on that strategy!
http://www.fastcompany.com/3007432/surprising-secret-getting-your-emails-read
2. ‘3 Overlooked Aspects of Automated Messages’ by Daniel Burstein at Marketing Sherpa
Marketing Sherpa always has the BEST email marketing advice. This chart is a great example of how businesses use automated e-mails and describes the ways that they are missing out on opportunities as well.
http://sherpablog.marketingsherpa.com/email-marketing/3-overlooked-aspects-automated-messages/
3.’Email Marketing: How to Maintain Low Opt-Out Rates’ by info@meclabs.com (b2b Roundtable Blog)
This is all around great advice. Brian Carroll gives some good advice on why people opt- out of lists.
http://www.findandconvert.com/fnc-industry-news/?vaid=babb37a52019d64445ab39d745005ebc