ST. LOUIS, MO – January 17, 2017 – Hatchbuck, an innovative and easy-to-use sales and marketing software for small businesses, today announced the completion of a $4 million Series A round of financing which includes $850,000 received earlier in 2016.  Investors include Cultivation Capital, Holekamp Ventures, PinPoint Holdings, Holton Capital, Robert R. Hermann Jr., and Missouri Technology Corporation. Rick Holton of Holton Capital and Cultivation Capital will join Hatchbuck’s Board of Directors. The investment brings Hatchbuck’s total funding to $8.7 million and will help the company aggressively expand its sales and marketing efforts as well as accelerate product development.

“Hatchbuck is already recognized as an industry leader in the small business sales and marketing space. This A round financing will give management the resources they need to continue their impressive record of servicing their clients and growing the company,”  said Cliff Holekamp of Holekamp Ventures

Hatchbuck is an all-in-one sales and marketing software that enables small businesses to nurture prospects, reach new customers and retain existing ones. A key aspect to the software is that it unites CRM (customer relationship management) and marketing automation into one simple and affordable platform.

 Thousands of small business users and marketing agencies rely on Hatchbuck’s sales and marketing platform to nurture millions of prospects and customers each month. CEO Don Breckenridge is eager to fuel product innovations and further expand Hatchbuck’s customer base.

“We’re passionate about helping small businesses drive more sales conversations, convert more customers, and streamline their sales and marketing process. This round of funding will enable Hatchbuck to grow our software so we can help more small businesses take their sales and marketing to the next level,” says Breckenridge.

A leader in St. Louis’ growing tech scene, Hatchbuck has also been recognized nationally by Gartner, G2Crowd, and TrustRadius as a leading solution for SMBs. A major reason for the recognition is Hatchbuck’s simplicity paired with its customer-centric approach to helping small businesses get the most out of their investment and drive results.

“Hatchbuck’s training and support is phenomenal,” says Stephen Wynkoop, Chief Executive Officer for vConferenceOnline. “The platform is easy to use and has been crucial in putting an efficient sales and marketing process in place for our business. We’ve decreased our sales cycle by 50% and seen an increase in sales by more than 20%. In addition, our support systems are functioning more efficiently because we’re using campaigns to onboard and educate new customers.”

Hatchbuck serves small businesses in multiple industries including manufacturing, technology, healthcare, business & professional services. With the new funds, Hatchbuck plans to ignite product development and expand its user base, ensuring that small businesses get the resources they need to succeed and grow.

About Hatchbuck

Hatchbuck is sales and marketing software for small business that makes it easy to nurture prospects and customers and drive more sales. The company’s software combines email marketing, CRM and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. Hatchbuck believes small businesses deserve easy to use, affordable sales and marketing software to cultivate their growth. For more information, go to www.benchmarkone.com.

For inquiries, please email media@benchmarkone.com.