Let’s face it: B2B sales can be complicated, and the sheer number of competitors in today’s marketplace makes things even more challenging.
Despite the fact that you may have the best sales tools at your disposal, if you don’t have a deep understanding of what to do and — more importantly — what not to do, you could easily be sabotaging your efforts.
If you’re struggling to close deals, take an in-depth look at your sales process and see if any of the following B2B sales traps might be to blame.