So you’re a small business looking for new ways to market your products and services and drive sales. Did you know that more than 80 percent of purchases are driven by emotion? You would think that most buyers are rational, strategic, and simplistic in their buying process, but they aren’t. For most people, emotions often drive their decision to select one vendor or product over another and they rationalize it later.
Don’t believe me? Why do people buy Volvos? Marketing studies show it’s because they feel safe. How about Toms shoes? Because they are comfortable? Nope. It’s because they support kids in third world countries with every shoe purchase and tap into the emotions of their buyers to want to make a difference in the world.
So if you want to really get the most from your marketing efforts and drive sales for your small business, you’ve got to market and speak to the inner emotions of your prospects and customers. In this short video you will get the 3 critical questions that will help you identify and target your prospects hot buttons. I guarantee that answering these questions will help you tap into your buyers emotions and give you the boost in sales you have been looking for:
Everybody has their hot buttons and those hot buttons usually are related to a pain they’re trying to solve, a risk they are trying to reduce or an opportunity they’re trying to gain. In order to get anyone’s attention, you must speak to their hot buttons. Guru Zig Ziglar said it best: “Logic makes people think, and emotions make people act.”
So, go look at your marketing material, your website, your online forms and the emails you’ve been sending. If they don’t speak to the readers’ emotions, then it’s probably time for a simple exercise in understanding your prospects emotions and brainstorming headlines.
I hope you find this short video helpful. At Hatchbuck we provide really easy to use and affordable sales and marketing software that helps you engage and consistently communicate with prospects and customers.
To learn more about Hatchbuck, view our software here:
