Managing social media shouldn’t be a pain, and it shouldn’t monopolize your entire schedule. Social media platforms are meant to be a fun new way to engage with others within your network. When you apply the right strategies, you can grow your following organically, which can impact your entire business.

It never hurts to have a robust toolkit that will help ensure you’re doing all you can to be creative and that you’re engaging with your audience in the best possible ways. So, we’ve rounded up some of the best social media tools that will help you be as captivating as possible on your social platforms.

Without further ado, here are some sweet social media apps and programs that you’ll want to add to your toolbox this year.

1. Content Studio

Everybody knows that when it comes to getting traction on the Internet, quality content that people want to consume is the way to go. The problem is, when you’re a busy entrepreneur or business owner, finding the time to create and curate great content can be quite the challenge. Content Studio, a tool that allows you to quickly discover relevant and timely content to share socially with your audience, is a wonderful remedy to this conundrum. You can also use the platform to schedule your posts and automate your campaigns. It’ll even recommend images and hashtags. How easy is that?

Pricing: Starts at $49 a month. 

2. Insense

Interested in influencer marketing but unsure of where and how to get started? Insense is a platform that lets you connect with influencers and run sponsored influencer campaigns. All you have to do is create a compelling brief, and influencers interested in working with you will respond. All communications can be handled directly through the Insense platform, making the process easy and convenient. So, no more individual vetting and outreach to get that coveted third-party credibility. 

Pricing: You can try a one-time campaign for free! Paid packages start at $300 a month.  

3. Quuu Promote

Another great way to connect with influencers is Quuu Promote, a tool that lets you promote your content by suggesting it to Quuu users. All you have to do is create a social media post that you’d like Quuu users to share and select the appropriate interest group for your content. Once approved, your post will then be suggested to the Quuu community. If it’s good stuff, users will naturally want to share it with their audiences, which can help you grow and increase traffic to key content. 

Pricing: Starts at $75 a month.

4. Lisa

Ever take a series of photos and then wonder which one will get the most engagement on Instagram? It seems like such a trivial concern, but the truth is certain images just perform better. If you have been in this predicament before, let Lisa come to your rescue! Through the power of machine learning, the Lisa app will analyze your images and recommend the one it “thinks” will generate the most engagement. Lisa even suggests which relevant hashtags you should use with each photo. 

Pricing: Perhaps the best part. Lisa is completely free to use! 

5. Story Slicer

The latest and greatest thing in social media today is “stories.” Just look on Instagram, TikTok, and Facebook, and you’ll see the power of stories being put to use on a daily basis. Story Slicer is a tool that lets you split longer video clips into shorter, more bite-sized ones that are perfect for creating and sharing stories on social media. All you have to do is pick a video and choose your preferred social platform. Story Slicer will then split the video into clips that are optimal length.

Pricing: $1.99 to download the app.

6. Fastory

With one billion active users, Instagram represents a veritable gold mine for marketers. Fastory is an online graphics editor that makes it easy to create static or animated stories. The simple-to-use editor guides users through a three-step process for creating engaging stories, including choosing animation, choosing or uploading a photo or video, and adding your logo. Master Instagram like a pro!

Pricing: You can try the tool for free for seven days. Based in Paris, the small business package starts at 499€, which is about $609.99. 

7. PixelMe

You probably already know the value of shortening your URLs for social media sharing, but now you can get more bang for your buck by using PixelMe. This URL shortener also includes a retargeting pixel. When people click on your PixelMe links, you’ll be able to remarket to them with relevant ads on Facebook, Twitter, Instagram, and more. It doesn’t get much easier than that!

Pricing: They offer a free forever plan, but paid plans start at $17 a month.

8. Promo

Video continues to be a popular way for people to consume content. Videos are a powerful marketing tool, but who’s got the time, let alone the equipment, to focus on creating high-quality, compelling marketing videos? With a library of over 23 million premium video clips and licensed music, Promo makes it ridiculously easy to create high-quality video content in just minutes. Choose from their library or upload your own, enter your copy and logo into the placeholders, add music, and voila!

Pricing: Starts at $12 a month. 

9. Crello

Want to create eye-popping, professional-quality graphics without having to hire a designer? Crello is a simplified free graphic design tool that provides 30,000+ design templates as well as millions of design elements and stock images. Create graphics from scratch or choose one of Crello’s awesome free templates. Then just drag and drop to add, edit and move elements to create your perfect design.

Pricing: You can get started for free, but the paid plan is only $9.99 a month.

10. Adioma

People love infographics. They’re visually appealing, useful, and super shareable. With Adioma, you can create awesome infographics in just minutes. Simply type the text you wish to include, and Adioma will handle the design work for you, suggesting relevant icons and automatically adapting the design to the amount of text you enter. Impress your audience with professional-looking, informative and viral-worthy infographics.

Pricing: Starts at $39 a month. 

These are just a few of the many creative and helpful social media tools that are sure to help your 2021 strategy reach new heights. What did we miss? Do you have a great new social media tool that you’re excited about? Let us know about them!