Spring is officially here, and with that comes the promise of longer days and warmer weather! Like many of you, I have spent the last few months trying to execute on my “New Year’s Resolutions” both personally and professionally. Unfortunately, we often fall into a rut as the winter months stick around, and we welcome the idea of spring cleaning to de-clutter our lives for the upcoming months!
While you take the time to re-organize your household, I encourage you to take the same approach to your email marketing. What better time than now to reassess goals you set at the New Year and make the appropriate changes. Here are a few good places to start:
- Provide Surveys: What do your subscribers want to hear from you? Now is a great time to issue a survey via email or take a quick poll on social media. To encourage participation, give a fun incentive like a coupon, raffle drawing, or company swag.
- Renew Campaigns: The landscape of your business and the industry you serve can change quickly, making old content feel a bit stale. Revisit your campaigns and refresh your emails with your latest blog posts, offers and resources. Also take this time to incorporate the feedback from your survey into your content and email campaigns.
- Refresh Your Contacts: Not everyone is a good fit for your product or service, so don’t take it personally when someone chooses to unsubscribe or doesn’t engage with your campaigns. Take this time to remove inactive contacts from your database. Cleaning out your contacts every once in while may shorten your list, but will boost email deliverability and engagement with your list of solid prospects – ultimately translating into more sales.
- Update Lead Bait: Offering a discount or valuable resource on your lead capture form landing pages? Now is a great time to go back through and make sure they are still relevant. Make sure that you are offering up fresh resources, and make sure you don’t have any expired coupon codes floating around.
With a little bit of work up front, your email marketing campaigns will be refreshed and ready to run without a hitch through the upcoming months!