3 Reasons to be Thankful for Email Unsubscribes Posted on November 28, 2012 by Nicci Troiani Yeah, Thanksgiving is past us, but shouldn’t we still be giving thanks? How about we try to be thankful for something unexpected… email unsubscribes! Why, you ask? You work hard on your e-mail marketing strategy and seeing people unsubscribe is frustrating but there are a few reasons that we should be Thankful for this group that we really want to feel frustrated towards. 1. They wouldn’t be reading it anyway— Most likely someone has unsubscribed because they either don’t like the information you are sending to them or it isn’t relevant to them. Your goal with your e-mail marketing strategy is to turn leads and prospects into customers. Someone who unsubscribes may not be that potential customer, so you shouldn’t sweat the fact that they unsubscribe. 2. It helps you judge your content— If you get a lot of unsubscribes on one specific campaign or e-mail template, maybe you should take a hint. It’s not good or people don’t like it. Use your unsubscribes to judge which content people don’t like just like you would opens and click through rates to judge how much people like other content. 3. Keeps you on your toes: Readers lose interest and that accounts for a lot of your unsubscribes. This could be a sign that your material is getting redundant or you are getting lazy with your writing. The unsubscribe should be an awakening for you to try to find some fresh, interesting content. The gist here is, yeah, email unsubscribes are maddening, but try to look at who is unsubscribing and why to keep you content relevant and interesting and hopefully increase your readership. Now on to that holiday shopping!….