Inbru is an innovative, new coffee flavoring product made from California Rice Hulls infused with aromatics and essential oils.

Inbru Coffee Flavors are made from Natural California Rice Hulls, the tough parchment surrounding and protecting each grain of rice as it grows and develops. When hulls are removed from rice during milling, the product is familiar pure brown rice. The hulls, however, are generally discarded. Rice hulls are an excellent natural flavor carrier. In fact, rice hulls are often used by home beer brewers as a filter medium because the material is absolutely taste-neutral, natural, and will not dissolve when exposed to high temperatures, moisture and pressure.

Tell us a little about Inbru Coffee Flavors and what makes you unique.

What makes Inbru unique is that it’s added, along with coffee, at the point of brew. Inbru allows the drinker to use ANY coffee they prefer and flavor it the way they like it – without adding fat, calories, carbs or chemicals.

 What was your greatest business or sales & marketing challenge(s) before using BenchmarkONE?

Our biggest challenge, before BenchmarkONE, was developing an email marketing plan for current and prospective customers. We also had no way to organize our contacts or collect contact information on our website.

 What solutions/tactics did you try before you started using BenchmarkONE? What were the results?

There really was no method to our madness, and the results reflected that!

How has the one-two-punch of email marketing and CRM specifically addressed your challenges?

BenchmarkONE has allowed us to capture new contacts and reach out to both current, and potential, customers. We can now focus our messages to get maximum results with much less effort, and we are beginning to build campaigns that are tailored to a customer’s specific interests.

What measurable results have you seen through incorporating your email marketing with CRM?  

With BenchmarkONE, results are at our fingertips. Within minutes of sending an email, we have access to all the information we need. We finally have a way to measure whether our communications are reaching the people we want to reach, and if those communications are directly impacting sales. It was so exciting to track click – through rates and conversions after sending our very first email!

What specific problems has integrating email marketing with your CRM addressed that other small businesses might be able to relate to?

Being a small business owner can be challenging, in that we often don’t have the staff and/or capital to outsource email marketing. BenchmarkONE makes it easy to manage email and CRM, professionally, like a much larger business. Our BenchmarkONE Marketing Consultant, Lindsey, is always available to walk us through the process and help with BenchmarkONE’s many features.

What is the single biggest reason you would recommend BenchmarkONE?

We love that we can capture email addresses on both our website and Facebook, and that they’re imported right into BenchmarkONE! We also like that we can automate so much of our communication, so after a little work up front, our email communication basically runs itself.