You are the Scallywag You Are the Fair Seafarer You Are the King of the Ocean

Tweet Your Results Tweet Your Results Tweet Your Results

You Need Help, Young Diver

Without small business marketing, the Scallywag will surely be devoured by The Kraken — and fast. The Scallywag needs a map, a compass, and — with luck — an oracle to navigate the murky waters of smaller business marketing.

You’re Close, Young Diver, but Not Yet There

The Fair Seafarer sees the ocean of small business marketing, but he has not yet mastered it. The Fair Seafarer needs sharper tools, a better sense of the North Star, and a hunger to take on The Kraken head-on to better navigate the murky waters of smaller business marketing.

Well Done, Diver, but There’s Always Room for Improvement

We salute you, Diver. You have come this far, but you know there’s still room to grow. You have not yet defeated your kraken. Read on to learn how to better navigate the murky waters of smaller business marketing.

Here’s how you answered, you Scallywag: Here’s how you answered, Fair Seafarer: Here’s how you answered, you King of the Ocean:

Do you currently market your business?

You answered yes. Thank goodness for that. You said no. Oh, dear, Diver. How do you ever expect to take down The Kraken? Word of mouth? I don’t think so. Join the 75 percent of smaller business owners who believe online marketing is effective at bringing them new customers.

Would you say that marketing is successful at generating leads?

You said yes. Excellent, Diver. Your treasure-hunting skills are effective. You said no. We’ll help you fix that, Diver. You just need the proper tools to start generating those sweet, sweet leads.

Do you analyze that marketing in any way (reports, spreadsheets, etc.)?

You said yes. Excellent, Diver. Measuring your marketing effectiveness is important to judge how your marketing strategy is unfolding. But, we wonder, are you using the proper tools? Keep reading to find out. You said no. How do you know if your marketing efforts are effective, Diver? How can you tell if you’re spending your precious time wisely? Keep reading to find out how to effectively use your time.

Do you follow up with leads on a regular basis?

You said yes. Look at you, Diver. Mr. Social. That probably takes a lot of time to do, though, yes? There’s a faster and more efficient way for you to follow up with leads. Keep reading to find out more. You said no. Those leads aren’t going to nurture themselves, Diver. There’s an efficient and effective way to follow up on leads. Keep reading to find out more.

Do you currently store lead information anywhere?

You said yes. Good for you, Diver. We wonder, though, is that lead information in an easily accessible place where you can create email campaigns and easily follow up with leads? Can you automate your marketing using that stored lead information? Keep reading to find out more. You said no. You’re part of the 21 percent of small business owners who don’t store contact information anywhere. There’s a whole untapped ecosystem at your fingertips, Diver, and you’re just letting it sit there. Keep reading to find out how stored lead information can lead to more business.

Do you use email marketing?

You said yes. Well done, Diver. Email is one of the most effective ways to communicate with prospects and current customers alike. We bet it could be faster, though. Keep reading to find out more. You said no. Oh, dear, Diver. Email is one of the most effective ways to communicate with prospects and current customers alike. Keep reading to find out more.

Do you use a customer relationship management (CRM) tool?

You said yes. Well done, Diver! You are part of the small group of smaller business owners who use CRM software. Keep reading to find out why CRM tools are so important. You said no. Oh, dear, Diver. CRM pays back $8.71 for every dollar spent. Keep reading to learn more.

Do you use marketing automation software? (Optional: If so, what?)

You said yes. Well done, Diver. Eighty percent of top-performing companies have used marketing automation for more than two years. Keep reading to learn more. You said no. If you’re not using marketing automation software, you’re wasting a lot of time, Diver. Keep reading to learn more.

Do you have a website?

You said yes. Phew! Thank goodness for that, Diver. Your website is the digital real estate the larger market will know you by. It’s where you can effectively generate leads and eloquently convey your product’s value to the market. Keep reading to learn more. You said no. Oh, dear, Diver. What are we going to do with you? You need a website — and fast. Keep reading to learn more.

Does that website have lead generation forms?

You said yes. Well done, Diver. Forms on your website are one of the easiest and most effective ways to generate leads. Keep reading to learn more. You said no. Oh, dear, Diver. Keep reading to learn why lead generation is so important to your small business marketing strategy.

To take down The Kraken, the Scallywag must first be armed with the proper marketing tools. To take down The Kraken, the Fair Seafarer must first be armed with the proper marketing tools. To take down The Kraken, the King of the Ocean must first be armed with the proper marketing tools.

Don’t Go Diving Without a CRM Don’t Go Diving Without a CRM Sharpen Thy CRM Tools For They Are Weapons of Mass Devastation

Not using a CRM, Scallywag? Without a proper customer relationship management (CRM) tool, small business owners are setting themselves up to fail. Not using a CRM, Fair Seafarer? Without a proper customer relationship management (CRM) tool, small business owners are setting themselves up to fail. You may already know this, King of the Ocean, but without a proper customer relationship management (CRM) tool, small business owners are setting themselves up to fail. Don’t turn ye back on the ocean.

The truth is a large percentage of small business owners don’t store contact information anywhere, and only a handful even use CRM software.

This is crazy. Especially when you consider:

$0
for every dollar spent

CRM pays back $8.71 for every dollar spent.*

Smaller business owners need a CRM tool that will help them:

Command their vessel from the dash

Is business hot or cold, and what can you do to change the weather? The Hatchbuck dashboard gives you real-time insights at a glance, prompting you to pull the right levers to move your business up and to the right.

See activity in real time

Hatchbuck allows you to monitor your contacts’ activity in real time. Website tracking shows you who’s visiting which pages of your site and can automatically trigger hot lead alerts to follow up with prospects who are ready to buy.

Manage their day

Automated task creation and notifications keep you on point all day. When you know what needs to be done, you have the freedom to prioritize where to spend your time.

Track deals

Are you on track to hit your sales goals? The Hatchbuck deals pipeline shows you how you’re measuring up and what opportunities you have in the pipeline.

Filter and segment

Tagging and lead scoring make it easy to create dynamic lists based on your contacts’ interests and readiness to buy. Reach out with the right message at the right time.

Add contacts on the fly

Import your existing connections into Hatchbuck and dynamically collect new contacts with online forms.

And that’s not all.

Ye Must Navigate the Waters of Email Ye Must Navigate the Waters of Email Properly Arm Thyself to Navigate the Waters of Email

Arr, Scallywag, ye must understand the waters of email if ye wishes to navigate the murky ocean of marketing. Without proper email marketing in place, smaller business owners are setting themselves up to drown. Arr, Fair Seafarer, ye must understand the waters of email if ye wishes to navigate the murky ocean of marketing. Without proper email marketing in place, smaller business owners are setting themselves up to drown. Arr, King of the Ocean, ye must understand the waters of email if ye wishes to navigate the murky ocean of marketing. Without proper email marketing in place, smaller business owners are setting themselves up to drown.

The truth is a small percentage of small business owners use an email marketing service provider, and almost half of small business owners don’t maintain an email list prospective customers can opt into.

This is crazy. Especially when you consider:

Sixty-eight percent of companies rate email marketing as a “good” or “excellent” return on investment, making email marketing the best channel in terms of marketing ROI.*

Smaller business owners need an email marketing tool that will help them:

Build emails like a boss

Putting your signature style on an email shouldn’t be tough. Whether you’re a technical novice or expert coder, Hatchbuck has the right tool for the job.

Track email metrics

With Hatchbuck email link tracking, you’ll know who’s opening your emails, clicking links, and visiting your website (hint: these might be hot prospects!). Email reporting shows you which emails delight your audience, and which emails need a kick in the pants (or maybe just a subject line edit).

Grow and manage their list

With Hatchbuck, you can build your subscriber list quickly with easy-to-use sign-up forms. Then, automatically tag and score contacts to create dynamic lists. With everyone categorized, it’s a breeze to send targeted emails that resonate.

And that’s not all.

Take the Marketing Automation Plunge Take the Marketing Automation Plunge Thy First Mate Is Marketing Automation

Marketing automation is your first mate, Scallywag. Without proper marketing automation, small business owners are setting themselves up to fail — alone. Many smaller business owners say they can’t find the time and resources for digital marketing. Marketing automation is your first mate, Fair Seafarer. Without proper marketing automation, small business owners are setting themselves up to fail — alone. Many smaller business owners say they can’t find the time and resources for digital marketing. Marketing automation is your first mate, King of the Ocean. Without proper marketing automation, small business owners are setting themselves up to fail — alone. Many smaller business owners say they can’t find the time and resources for digital marketing.

The truth is many smaller business owners believe finding time and resources is one of their top problems with digital marketing. However, only a small percentage say that marketing automation is a priority.

This is crazy. Especially when you consider:

Almost all of the top-performing companies have used marketing automation for more than two years.

Smaller business owners need marketing automation software that can:

Give visitors a warm salutation

With Hatchbuck, turn website visitors into real, bonafide prospects for your business with easy-to-use lead generation forms. Use handy form actions to segment leads into the right bucket and send an autoresponder to say hello. Now that you’ve been introduced, you can start paving the way to conversion.

Stay relevant with campaigns

With Hatchbuck, stay in their hearts — and in their inbox — with automated drip campaigns. Send your leads targeted, timely emails over time to add value and shorten their path to conversion.

Give hot leads priority

Hounding cold leads that aren’t ready to buy is frustrating — and time-consuming. Instead, Hatchbuck alerts you when hot prospects exhibit buying behaviors, like reaching a tag score, clicking a specific link, or visiting a conversion page on your website.

Arm Thyself Properly If Ye Be Worthy

There’s hope for you yet, Scallywag, but ye must make sure yer marketing tools are sharp and yer aim is steady. There’s hope for you yet, Fair Seafarer, but ye must make sure yer marketing tools are sharp and yer aim is steady. You’re almost there, King of the Ocean, but ye must make sure yer marketing tools are sharp and yer aim is steady.

There’s one company that brings CRM, email marketing, and marketing automation together, so smaller divers can defeat their krakens.

And that company is Hatchbuck.